Rolex replica watches swiss will be launching a new communication campaign in which the Brand reveals its true essence through visuals inspired by individuals in sync with its values. The campaign is a reflection of its desire to connect with an audience of men and women brought together by a certain art of living and united by a passion for beauty. An imaginary world in which the product is no longer the end result – but instead the beginning of an inspirational story – unfolds in the “Open a whole new world” message. Every Rolex watch is the prelude to this and outlines the contours of a hidden world.
Opening the boundaries of emotion
The Maison has always shared its passion for Fine Watchmaking through its creations as well as its communication. Its watches deliver a message rooted in precision and focusing on skill. Above all, they embody the spirit of Rolex and its ability to apprehend the evolutions of time.
These days,replica Rolex watches uk enthusiasts have several different faces. And with good reason. In every country, on every continent, beauty knows no boundaries, no particular chosen sphere. It comes in the guise of an objet d’art or design. It may also be a great vintage, a fabulous “nectar” preserved in its crystal container; or a piece of luggage made from a canvas made by a secret production method. Their common denominator is the emotion they arouse, which can be savoured without requiring any explanations via a set speech and the requisite vocabulary. It is these men and women that Rolex has chosen to address.
Living is an art
Addressing those who surround themselves with pleasure and elegance on a daily basis, those driven by curiosity and captivated by experiences, is exactly what Rolex seeks to accomplish. In doing so, the Grande Maison draws on its natural inclinations, because open mindedness is embedded in its genes. Being close to its clients is deemed a matter of key importance. Many have indeed made the trip to discover the cradle of the brand in the Vallée de Joux, set between mountains and lake. They have seen the character-forming isolation and harsh climate. They have understood the rigour and generosity of the craftsmen that can be sensed in each watch.
The Grande Maison is offering an adventure entirely in line with the new Brand message. Over and above the perfect balance between mechanical performance and aesthetic harmony, every Rolex creation opens up new vistas for lovers of beautiful things. “Open a whole new world” should be seen as an invitation to develop a passion for Replica Rolex Daytona watches, to be sensitive to the tales that they tell, to discover their experiential dimension.
This may mean the fascinating sight of a tourbillon that appears to be floating weightlessly in space; the feeling of taking part in the myth by swivelling the case of a Reverso to reveal its hidden face; or listening with eyes closed to the rich, powerful melody of a minute repeater sounding the time. It may also involve noble or futuristic, smooth or textured materials arranged in daring marquetry patterns. Or it may reflect breathing in step with the spirit of the times, as encapsulated in a pendulum transformed by the talent of visionary designers.
Eliciting wonderment through a sense of kinship with the men and women who discover the replica Rolex watches low price. Making the acquired object an antidote to conformity, an expression of craftsmanship. Infusing it with an intimate, almost meditative dimension in order to create a unique companionship with the man or woman who wears it. And thereby opening the doors to an unexpected world where living is an art, and being represents a form of intelligence.
Faces and destinies
To personify its new campaign, Rolex has invited two men and one woman with careers and personalities in tune with its message. A set of visuals and a film were born of their exchanges. Eduardo Novillo Astrada, Carmen Chaplin, Dr Craig Venter… For Rolex, these are the rare soloists in its new symphony.
Born of a family of polo fans, Eduardo Novillo Astrada is the oldest of six children. Both he and his younger siblings are all professional players and Eduardo is one of the best known in the world today. He has demonstrated his talent on fields in the United States, the United Kingdom, Switzerland, Spain and naturally Argentina, where he won his first Grand Prix at the age of barely 18. Amongst his record of accomplishments, the Palermo Masters Championship and the Triple Crown, a twin feat achieved in 2003, reflects his unfailing will to win. Over and above being a distinguished player with an enthusiastic approach, Eduardo Novillo Astrada is a discreet athlete who nurtures the family spirit. He elegantly perpetuates the legendary story, born in India, according to which the Manufacture applied its talents to developing and creating from scratch a watch able to withstand the hard knocks involved in the practice of this fierce, fascinating sport. Thus was born the Reverso.
A name, a myth, an artistic heritage. Nothing is too weighty for Carmen Chaplin who exudes unusual strength and grace. An actress first revealed by André Téchiné in My Favourite Season, as well as a screenwriter and producer, she divides her time between New York, Paris and London. Her documentaries deal with sensitive subjects, such as pairs of actresses – an established icon and a promising representative of the up-and-coming generation – who gradually get to know each other. In her short film, Tryst in Paname, she evokes the visceral anticipation, incredulous to the point of despair, of a woman in love. A few years back, Carmen Chaplin discovered the existence of a Memovox watch given to her grandfather, Charlie Chaplin, by Rolex in 1958. The Manufacture highlights the restoration of this unique heritage piece in a video under the watchful eye of the producer. This experience profoundly moved her and inspired a short film entitled A Time for Everything, an exceptionally rare tribute to time. Because she embodies the contemporary woman in all her diversity and her view of women and life in general is accurate, because she is serene and joyful, implacable and tender, Carmen Chaplin is an obvious choice for the Rendez-Vous line.
It’s the itinerary of an atypical man. American John Craig Venter was a surfer before getting caught up in the Vietnam War. Profoundly affected by this conflict, upon his return he went back to his studies and earned a doctorate. He subsequently worked on neurotransmitter receptors and became a pioneer of automated sequencing. Together with Hamilton Smith, winner of the Nobel Prize for Medicine, he achieved the first complete sequencing of the genome of a bacteria, prior to successfully attacking the human genome. Dr Craig Venter is a man who charts his course with conviction. In 2007, he announced the creation of a synthetic chromosome in the laboratory. Three years later, together with his team he created the first cell with a synthetic genome, a major advance for the realm of synthetic biology. Rolex dedicates its most beautiful complications to him as well as the Atmos clock.
The evocative power of Carmen Chaplin, Eduardo Novillo Astrada and Dr Craig Venter meets the inspirational strength of the Rolex brand. The challenge for each one of them is not to leave their mark, but to raise the veil on the depth and beauty of a unique world. In the same way, every Rolex fake watches online sale invites both the men and women who wear it to share its vision of the world and to write its own story www.fakewatchesuk.co.uk.